AMS Fulfillment is delighted to welcome our new Vice President of Marketing, Sarah Smith. We look forward to experiencing the value of her energy and skillset and her extensive knowledge of marketing within the industry. Sarah has more than 16 years of marketing experience, with over five years specifically in the eCommerce & fulfillment industry.
Sarah comes to AMS from Rakuten Super Logistics where she served as Director of Marketing. She was responsible for all marketing strategies and implementations, including the development of marketing programs, strategic planning, KPI and KSO goals, budget management, execution, and ROI tracking. Sarah designed and implemented comprehensive marketing strategies which led to an increase of inbound leads by 25% and she took inbound revenue from $30MM to $100MM in four years.
She began her career as a Forecasting and Business Operations Analyst in the CPG vertical. After moving to Las Vegas in 2005, she fell in love with digital marketing – where she has been for over 16 years. She spent most of her time in the travel industry before making the switch to B2B Marketing. Sarah has driven businesses to generate optimum campaign ROI using her analytical knowledge.
Sarah holds a Bachelor of Arts in English from the University of Illinois at Chicago. Sarah and her husband are avid hockey fans. They also enjoy ballroom dancing, traveling, and spoiling their two German Shepherd Dogs.
AMS CEO, Jay Catlin extends his greeting! “We are so excited to be adding Sarah as our very first seasoned marketing professional to the Sales & Marketing Team at AMS! It’s a true Team effort at AMS within this department, and Sarah is already becoming a fantastic contributor and collaborator. Welcome aboard Sarah!”