It’s a meaningful phrase, that’s for sure: Peak Season. When we’re entering Peak Season, we are definitely obligated to prepare!! We intuitively know what it means but let’s let the Internet define it for us: “Peak season in the ecommerce industry is the period of the year when online stores experience a sharp, sustained increase in customer demand, sales volume, and web traffic.”
Okay, that’s a fairly good definition. The Internet goes on to talk about what it calls the “Holiday Rush”.
“The Holiday Rush (Q4): Running from October through December, this is the largest and most critical peak. It includes major shopping events like Halloween (October 31st), Singles’ Day (November 11th), Black Friday, Cyber Monday, and the final rush leading up to Christmas.”
The Challenges
The challenges that must be confronted by the fulfillment service, according to the Internet, are exactly what one would expect:
“Logistics and Fulfillment: Sudden spikes in order volume strain warehouse staff, packing lines, and carrier capacities.
“Inventory Management: Poor forecasting can lead to costly stockouts on popular items or excess inventory after the rush ends.
“Returns Surge: The weeks following major sales (stretching into January) bring a massive wave of returned items that test reverse logistics.”
Logistics and Fulfillment
Does AMS prepare for spikes in volume? Of course we do. We’ve been a fulfillment service for more than 20 years, and we do know how to anticipate. If we need to hire staff in order to handle the volume of orders, we will, and we provide our new staff with fair pay and benefits. What about packing lines and carrier capacities? We are skilled at anticipating Peak Season volume and making the needed adjustments in the vital areas, if adjustments are needed.
Inventory Management
Now, what about inventory management… anticipating what products will be popular and what items will be trending is definitely not easy. Something we’ll call “keeping an eye out” is one way of making a good guess – see what is being heavily advertised and make sure there are no stockouts. Staying in close communication with clients is vital – our job is to serve their needs, and they don’t need to run out of stock on their bestselling items.
Returns Surge
The last one mentioned is an anticipated surge in Returns. We’re highly experienced in that area as well. AMS Fulfillment has a fully staffed and trained Returns Department, and a top-notch Client Services Department. If we need to bring on more staff in anticipation of an increase in volume we will.
We also will look closely for any needed upgrades such as equipment, vendors or any processes and procedures that need to be upgraded. Our aim is to correct any inefficiencies prior to Peak Season.
The Peaks in the Season
Halloween is coming right up, and it leads into the Season. After Halloween we have Diwali, Thanksgiving, Black Friday & Cyber Monday, Kwanzaa, Christmas and the New Year party. There will be significant increases both in eCommerce and in the brick-and-mortar commerce during this time period. This is not only a season of hard work, there will be an undercurrent of joy in that we love giving and receiving gifts and celebrating Life.
Conclusion
To conclude, we have asked Jeff Bruce, AMS’ Executive Vice President of Human Resources, to give us a brief look into the Peak Season at AMS as he experiences it:
“This is also the time of year when our values matter most. Integrity, Commitment, and Execution aren’t words on a wall. They show up in how we work when it’s busy:
“- Integrity: Doing the right thing, even when no one is watching and the line is long. That means following safety procedures, protecting our clients’ products, and being honest when something goes wrong so we can fix it.
“- Commitment: Showing up for each other and for our clients. It’s the extra shifts, the early starts, and the teammate who steps in to help another department without being asked.
“- Execution: Getting it right, every order, every time. Our clients trust us with their customers during their most important season, and every accurate pick, pack, and ship keeps that promise.
“This year is also special because it’s our first peak season together with our Mountain West team in Utah. Welcome to the busiest, most rewarding stretch of the AMS year.
“To every associate picking, packing, shipping, receiving, leading, and supporting: we see the effort you bring every shift. Your hard work and dedication are what make AMS who we are, and we are genuinely grateful.”