AMS Fulfillment has long been committed to diversity in hiring, promotion, education and corporate culture. Learning about diverse peoples and cultural celebrations around the world is a part of our commitment as a B Corporation. We hope you enjoy our blogs that feature the many different holidays, languages, foods, ways of dress, systems of belief and cultural celebrations in Our Diverse World.
We are heading toward the longest day of the year. June 20, 2021 will be summer solstice in the Northern hemisphere, occurring at 11:32 P.M. EDT. The Northern solstice is the time when the North Pole is most inclined toward the sun. Also called Midsummer and Festival Solstice, it is celebrated in countries across the hemisphere and has been celebrated as far back as history takes us.
From Wikipedia we find the following: “Since prehistory, the summer solstice has been seen as a significant time of year in many cultures and has been marked by festivals and rituals. Traditionally, in many temperate regions (especially Europe), the summer solstice is seen as the middle of summer and referred to as “midsummer”. Today, however, in some countries and calendars it is seen as the beginning of summer.”
Let’s look at the way our shared ‘longest day’ is celebrated in this diverse world. From a summer solstice blog we find descriptions of the top 15 solstice festivals. Below we’ll look at our favorites from that list. We’ll begin with Stonehenge, visit India and NY, go to Alaska and Russia and end up at Santa Barbara, California.
Sunrise at Stonehenge, England
On Summer solstice people from UK and from the world gather at Stonehenge to see the sunrise. All stand looking towards northeast, while sun is about to rise. The sun appears exactly above the Heel Stone (one of the stones outside the circle). The crowd silently witnesses the moment, which is a unique feeling, connecting them with a long and mysterious history. This year sun is going to rise on June 20, at 04:51 AM in Amesbury. The Stonehenge celebration is a four-day event from 18th to 21st of June.
Yoga in India & Times Square NY
People in India celebrate Summer solstice with mass yoga sessions due to a belief that the first yogi, Adiyogi, met his disciple on Summer solstice. Thousands of yogis gather in different cities of India and practice yoga, paying a salute to sun, as summer starts. This is done for strength, happiness, love, forgiveness and for correcting mistakes done in past. The United Nations General Assembly declared June 21 International Day of Yoga on December 11 2014.
The International Day of Yoga is also celebrated by doing yoga in New York City’s Times Square. Thousands of yoga lovers gather at around 7 AM to start practicing yoga and continue until the sun sets.
Alaska and the Midnight Sun
Alaska is near to the Arctic and the people get extended days of 22 hours straight light in the summer. The start of summer and the longest day of the year is celebrated with a variety of activities for all ages. The celebrations take place from June 20 to June 22 every year. Downtown Anchorage turns into a party with musicians, artists and performers. There is also a Mayor’s Marathon in which enthusiasts run Anchorage’s best trails. In Fairbanks the Alaska Goldpanners play a game on the Summer solstice during the midnight sun. This is a Fairbanks ritual started in 1906.
St. Petersburg, Russia and the Scarlet Sails
In St. Petersburg from May 27, to July 16 the sun doesn’t fully set on the horizon. These days and nights are termed as “white nights and breezy days”. White nights events date back to when Peter the Great founded the city.
The Scarlet Sails festival is the famous St. Petersburg Solstice event. In past years more than three million visitors have come to the celebration to see the Scarlet Sails boats accompanied by a theatrical performance and multimedia musical performance at the Palace Square. This is the most romantic moment of the festival.
Summer Solstice Parade, Santa Barbara
This is a three-day event on the occasion of summer solstice in Santa Barbara that has been celebrated every year since 1974. Santa Barbara holds a solstice parade with giant puppets, extravagant costumes, and beautiful floats on parade route. The events have attracted more than 100,000 spectators from all across the globe. Every year the celebration has a theme and this year’s theme is “Wonder”.
Readers can visit the Summer Solstice blog HERE.











Coming up on the last Monday of May we get to enjoy a 3-day weekend called Memorial Day. For most of us, it’s just a long weekend in the Springtime in which we can get outdoors. We might put little thought into what this holiday is about and how it started.
The past month of April is celebrated as Earth Month. In our last B Corp blog we covered the subject of the
In our Earth Day report the AMS Green Team talked about Vanpooling, announcing that in 2017 AMS adopted Vanpool, which minimizes our Carbon Footprint.
The press release went out on April 27th announcing an award granted to AMS Fulfillment as an outstanding workplace with a vibrant corporate culture and innovative benefits! The award was granted by the Association for Corporate Growth (ACG), which is a premier M&A deal making community, with a global network of more than 100,000 middle market professionals who invest, own and advise growing companies.
AMS, a national fulfillment company, is launching a new website that brings together its East and West Coast locations. The website is demonstrative of the tremendous work that AMS has undertaken to bring two successful, long-standing fulfillment companies together and operating As One. The new site provides detailed information for potential clients, and tools and news for current clients on both coasts. The website creators, guided by the AMS mission of service to clients, employees and community, have created an inspiring and efficient space that conveys both the business and social integrity of AMS.
National Park Week 2021 is coming up soon, beginning April 17th. During this week parks across the country will host a variety of special programs and events.
In 1962 a book was published, entitled Silent Spring. That book awakened the people to the dangers and devastation brought about by chemical pesticides on people and the environment. Written by Rachel Carson, the book accused the chemical industry of spreading disinformation and presented research on an environmental crisis caused by pesticides. The title – Silent Spring – spoke to the possibility of a Springtime in which there are no more birds singing.
Got any rubber snakes or spiders? That’s a favorite of pranksters and it usually provides some entertainment. Another fun one is a sprinkling of those little, round chocolate covered candies near the toilet. That works! Or maybe bubble wrap under an area rug? Or slap your friend on the back and leave a sticky note – that’s a good one. Or switching out sugar and salt? We’re all familiar with April Fools jokes, but have you ever wondered how and why April 1st became a day for funny pranks?
On March 24th we watched the conclusion of a very enjoyable event created by the Los Angeles Business Journal. It was the awards ceremony of the newspaper’s weeks-long search for outstanding leadership in “Diversity, Inclusion + Equity.”
This past year of ‘pandemic living’ has been an enormous challenge for essential businesses with regard to safety. Early in March of 2020 it became obvious that we needed to act quickly to keep the virus from spreading in our warehouses and work environments. And act we did… quickly.