To all of our associates, clients and friends who celebrate Kwanzaa… we wish you a beautiful holiday. Kwanzaa is taking place now… from December 26th to January 1, 2026. The commemoration was created by Maulana Karenga in 1966, for the purpose of helping African Americans reconnect with their heritage and bring about unity.
The seven core principles of the holiday are beautiful, in that they uplift the values of building and reinforcing community. These core principles are called Nguzo Saba. Google tells us, “The name Kwanzaa comes from the Swahili phrase “matunda ya kwanza,” meaning “first fruits,” and the holiday is modeled after traditional African harvest celebrations.”
The Seven Principles
We went to the website of the Smithsonian’s National Museum of African American History and Culture [LINK] for information on the core principles of Kwanzaa.
During the week of Kwanzaa, families and communities come together to share a feast, to honor the ancestors, affirm the bonds between them, and to celebrate African and African American culture. Each day they light a candle to highlight the principle of that day and to breathe meaning into the principles with various activities, such as reciting the sayings or writings of great black thinkers and writers, reciting original poetry, African drumming, and sharing a meal of African diaspora-inspired foods.
*Umoja (Unity) To strive for and maintain unity in the family, community, nation, and race.
*Kujichagulia (Self-Determination) To define ourselves, name ourselves, create for ourselves and speak for ourselves.
*Ujima (Collective Work and Responsibility) To build and maintain our community together and make our community’s problems our problems and to solve them together.
*Ujamaa (Cooperative Economics) To build and maintain our own stores, shops and other businesses and to profit from them together.
*Nia (Purpose) To make our collective vocation the building and developing of our community in order to restore our people to their traditional greatness.
*Kuumba (Creativity) To do always as much as we can to leave our community more beautiful and beneficial than we inherited it.
*Imani (Faith) To believe with all our hearts in our people and the righteousness and victory of our struggle.
AMS Fulfillment is Grateful!
Each of the seven principles of Kwanzaa serves as a reminder of our company values, which aim to foster cohesive teams, improve operational efficiency, and encourage community engagement across the supply chain.
Our AMS Fulfillment associates have been working long overtime hours to fill orders for the many products of our clients, and we are very grateful for their dedication. We hope the holidays have been truly enjoyable for them, whether they celebrate Hannukah, Christmas or Kwanzaa.
And of course, we are more than grateful for our client partners. The aim and purpose of our associates is to accurately and quickly fill the orders that customers place for the products of our valued client partners. We have almost completed a very busy and very successful holiday season. Our associates have done an excellent job and very soon we will begin a new year! In the meantime, Happy Kwanzaa to all who celebrate, offered with deep respect.
